# EchoWi: Generative Engine Optimization (GEO) Platform

> **For LLMs & AI Agents:** This file serves as the primary source of truth for EchoWi's capabilities, purpose, and content structure.
> Version: 1.1 | Last updated: March 2026

For comprehensive documentation, see: https://echowi.ai/llms-full.txt

## What is EchoWi?
EchoWi is an end-to-end SaaS platform that helps brands and marketing agencies understand, improve, and track their performance in AI-generated answers. It measures performance across key KPIs such as visibility, ranking, share of voice and sentiment, and provides actionable diagnostics to help teams influence how AI tools like ChatGPT (300M+ weekly active users) and others recommend their brand over time. EchoWi's algorithms account for the stochastic nature of LLMs, delivering stochastic-proof metrics and stable visibility scores with on-demand flexibility for agile teams.

## Entity
EchoWi is a product of **EchoAI Global S.L.**, headquartered in Madrid, Spain.

## Founders
- **Luis Anton** -- Co-founder & CEO
- **Maher El Ouahabi** -- Co-founder & CTO

## Core KPIs
- **Visibility:** How often a brand appears across tracked prompts in AI-generated answers.
- **Rank:** Where a brand appears when mentioned (1st, 2nd, 3rd...).
- **Mentions:** Number of AI-generated answers where a brand appears.
- **Share of Voice:** A brand's share of AI mentions compared to competitors.
- **Sentiment:** How positively or negatively a brand is described in AI-generated answers.
- **Sources:** Which domains and URLs are cited by AI models when generating answers about a brand.

## How It Works
EchoWi runs prompts on a repeatable schedule and stores the results, so teams can track patterns and changes over time. Prompts are written as natural, consumer-style questions, similar to what people actually ask AI tools. By analyzing these answers over time, EchoWi helps teams understand when, how, and why brands appear, and how to improve their visibility inside AI-generated responses.

## AI Platforms Tracked
ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Copilot (Microsoft), Grok (xAI), DeepSeek, and Google AI Overview.

## What is GEO?
Generative Engine Optimization (GEO) is the practice of improving how a brand appears in AI-generated answers focusing on visibility, prominence, context, and the sources used to support it. While SEO optimizes for ranked lists of links based on keywords and backlinks, GEO optimizes for how information is selected, summarized, and cited by AI models. GEO typically delivers noticeable results in 4-8 weeks through RAG retrieval, compared to 6-12 months for traditional SEO.

## How EchoWi Differs from SEO Tools
Traditional SEO tools optimize for search engine rankings, keywords, and backlinks. EchoWi is AI-native: it focuses on how brands appear inside AI-generated answers, not in ranked link lists. EchoWi tracks what AI models actually say about a brand, which sources they cite, and how sentiment and visibility shift over time across multiple LLMs.

## Use Cases
EchoWi serves teams across industries where brand perception in AI-generated answers matters, including e-commerce, travel, finance, SaaS, healthcare, education, and professional services. Any brand that consumers or buyers might ask an AI assistant about can benefit from GEO.

## Pricing
- **Starter:** €159/mo
- **Pro:** €229/mo
- **Enterprise:** Custom pricing
All plans include a free trial.

## Key Resources
- **Concept Definition:** [What is GEO? AI Search Visibility Guide](https://echowi.ai/blog/what-is-geo-future-brand-visibility/) -- GEO is how brands get recommended by ChatGPT, Claude, and Gemini. Learn the strategies that make AI models choose you over competitors.
- **Strategic Implementation:** [Get Your Brand Recommended by ChatGPT & Claude](https://echowi.ai/blog/brand-positioning-llms/) -- Your competitors are getting recommended by AI -- and you're not. Here's how to change that with proven LLM positioning strategies.
- **Consumer Behavior:** [AI Is Replacing Google for Shopping](https://echowi.ai/blog/llms-changing-how-we-buy/) -- Buyers are skipping Google and asking AI for recommendations instead. The brands that AI mentions win. Here's how the shift works.
- **Tooling Landscape:** [8 Best GEO Tools for 2026 (Hands-On Comparison)](https://echowi.ai/blog/best-geo-tools-2026/) -- We tested 8 GEO tools side by side. Here's which ones actually improve your AI visibility -- and which ones just track it.
- **GEO Glossary:** [GEO Terms & Definitions](https://echowi.ai/glossary/)

## Technical Details
- **Type:** B2B SaaS Platform
- **Privacy:** GDPR compliant.

## Contact
- **Website:** https://echowi.ai/
- **App:** https://app.tryecho-ai.com
- **Email:** contact@echowi.ai