Wellows Review 2026: Per-Domain Pricing and Outreach

Wellows is an AI visibility platform aimed at agencies, consultants and small brands rather than enterprises, and it does one thing nothing else in this comparison does: it hands you named contacts to pitch at the sites AI engines already cite. It also publishes its full price list, which puts it ahead of four vendors we have reviewed this month.

The price list has one detail that changes the answer for its own target buyer, and it is stated clearly on the page rather than hidden. Most reviews of this tool have not mentioned it.

Disclosure: EchoWi competes with Wellows. Prices below were read from its own pricing page on 6 August 2026.

The short version

1. Prices are published, from $37 a month. Rare in this category and worth crediting.
2. They are charged per domain. For the agencies Wellows targets, that multiplies by every client.
3. Five engines at the top plan: ChatGPT, AI Overviews, Gemini, Perplexity and AI Mode. No Claude, no Copilot, no Chinese engines.
4. Outreach is the actual differentiator, not tracking. It finds pages AI systems already cite and gives you contacts.
5. The tier names are out of order. Starter is the third plan, above Lite and Essential, and costs $297.

What it costs, verified

Read from Wellows’ own pricing page on 6 August 2026. All plans carry a 7-day free trial. No annual discount is published.

The per-domain unit is the whole story for the stated buyer. Wellows sells to agencies, and its homepage promises to “run all your client accounts from one place.” An agency with ten clients on the cheapest plan is not paying $37 a month, it is paying $370. On Starter, where multi-engine coverage begins, ten clients is $2,970 a month.

That is not a hidden fee and we are not calling it one. It is printed on the page. It is simply the number that decides the purchase for the customer they are selling to, and the reviews ranking for this tool quote the $37 without it.

For a single brand the picture reverses. One domain on Lite at $37 is competitive, and Promptmonitor’s $29 covers six engines but without the outreach layer.

What makes it different

Every tool in this category tells you whether AI systems mention you. Almost all of them stop there, and the honest complaint about the whole category is that a dashboard showing you are invisible does not make you visible.

Wellows’ answer is outreach with contacts attached. It identifies the pages AI engines already cite in your category and supplies verified contact details and templates so you can pitch to be included on them.

Why that is a coherent bet: if retrieval leans on a small set of pages an engine already trusts, then getting onto those pages is a more direct route than rewriting your own site and hoping. It attacks the part of the chain most tools only measure.

Where we would push back, twice. First, this is link building with a new label, and it inherits link building’s problems: response rates, editorial standards, and the risk of paying for placements that a platform later discounts. Second, nobody has demonstrated it works for AI citation specifically. A July 2026 review of 45 GEO studies found no technique with a proven causal, stable, cross-platform effect, and third-party placement is not an exception to that.

It is a reasonable bet made explicit. That is better than most of this market offers, and it is still a bet.

What its own search volume taught us

We check search demand before writing about a tool, and Wellows produced the second textbook case of a trap we wrote about with the acronym “AEO”.

Keyword tools report 5,400 monthly US searches for “wellows”. That figure would make it one of the most-searched tools in this category, ahead of Peec AI and Bluefish.

It is not. Wellow, singular, is a compression sock brand, and Google groups close variants into one reported figure. Disaggregating the two:

Eighty-eight per cent of the headline number belongs to socks. Checked in the United States, in English, on 6 August 2026, with close-variant disaggregation enabled.

We include this because it is the second time in a month that a keyword’s headline volume turned out to be mostly a different entity, and because anyone planning content around this tool, Wellows included, would otherwise be sizing an audience nine times larger than exists. The check costs one search.

Where Wellows is the right call

• You are one brand with one domain. The per-domain unit works in your favour and $37 is a real entry price.
• You want action, not just a dashboard. The outreach layer is the most concrete answer to “now what” in this category.
• You are an agency selling AI search as a service. The client-account structure and white-label-style reporting are built for it, if the per-domain maths works for your margins.
• You want to try before buying. A 7-day trial and a published price beat a demo form, which is all Brandlight, Bluefish, Peec AI and Evertune offer.

Where it is the wrong call

• You manage many domains. The unit works against you fast. Price it against a flat-rate multi-brand plan before committing.
• You need Claude, Copilot, Grok or DeepSeek. Not covered at any tier. Profound reaches nine engines at enterprise.
• Your market is China. No Doubao or Qwen, the gap we built for.
• You need enterprise compliance. No SOC 2 is advertised, unlike Brandlight and Profound.
• You want multi-engine coverage cheaply. Five engines starts at $297. Six engines elsewhere starts at $29.

What we could not verify

• Funding, headcount or founding date. Not published on the site and we found no announcement.
• How many runs sit behind a reported number. Not documented, the same gap almost every vendor here has. Evertune states its sampling.
• How the outreach contacts are sourced or verified. “Verified contacts” is claimed, the method is not described.
• Whether outreach improves citation rates. No vendor in this category has published controlled evidence, and neither have we.

A note on the domain: the company is at wellows.com. wellows.ai resolves to an unrelated one-page site. Fourth vendor in a month whose obvious-looking address is not theirs.

Wellows versus the alternatives

The full comparison covers every tool we could verify, with prices read from each vendor’s own page, plus one that shut down.

Common Questions About Wellows

How much does Wellows cost?

$37 per domain per month for Lite with 40 prompts on ChatGPT only, $97 for Essential, $297 for Starter which adds Gemini, Perplexity and AI Mode, and $497 for Pro with 1,000 prompts. All plans include a 7-day free trial and are billed per domain, so an agency multiplies each figure by its client count.

Which AI engines does Wellows track?

Five at the top tiers: ChatGPT, Google AI Overviews, Gemini, Perplexity and Google AI Mode. The $37 plan covers ChatGPT only. It does not cover Claude, Copilot, Grok, DeepSeek, Doubao or Qwen.

Is Wellows good for agencies?

The product is built for them, with client accounts and reporting in one place. The pricing works against them, because every client is a separate domain charge. Ten clients on the multi-engine plan is $2,970 a month, so run that number before the demo.

What makes Wellows different from other AI visibility tools?

Outreach. It identifies pages that AI engines already cite and supplies contacts and templates to pitch for inclusion, rather than only reporting your visibility. No other tool in our comparison does contact-level outreach.

Does Wellows have a free trial?

Yes, 7 days on every plan, with no charge during the trial. That is more than most of this category offers, where a sales demo is often the only route.

Is wellows.ai the same company?

No. The platform is at wellows.com. wellows.ai is an unrelated single-page site.

What is the best Wellows alternative?

For cheaper multi-engine tracking, Promptmonitor at $29 a month for six engines. For enterprise depth, Profound or Brandlight. For Chinese engines and change-versus-control measurement, that is what we build EchoWi for.

Where this leaves you

Wellows is the most honest pricing page we have read this month, and the most misread. Publishing four tiers with engine counts and prompt limits attached is a real courtesy in a category where four of the vendors we reviewed publish nothing at all.

The per-domain unit is not a trick. It is just the variable that decides whether this is a $37 tool or a $2,970 tool, and it depends entirely on which of its two audiences you belong to. One brand should look at it seriously. An agency should open a spreadsheet first.

Next: the Brandlight review, the Bluefish review, and the full comparison with verified prices.