Gumshoe Review 2026: It Advertises 11 AI Models and Sells 6, on the Same Page

Gumshoe’s pricing page carries a comparison table that scores it “11 models” against “Other tools: 4-6 models”. Scroll down the same page and the plan you can buy runs 6 models on its monthly audit and 4 on its weekly one.

That is not two pages disagreeing. It is one page, disagreeing with itself, about the number that decides whether the product is worth buying.

Disclosure: EchoWi sells AI visibility measurement, so Gumshoe is a competitor. Every price and every figure below was read from gumshoe.ai on 7 August 2026 and is recorded in our verified catalogue with that date. Where we could not read something, it is in the section that says so.

The short version

1. $99 a month for Starter, $299 for Pro. No annual discount is published anywhere on the page.
2. The Visibility Audit is identical on both paid plans. Word for word: “Monthly, 8 personas, 10 prompts/persona, 6 models”.
3. So the extra $200 buys frequency, not breadth. The weekly snapshot becomes daily. Nothing else about coverage moves.
4. 11 models advertised, 6 sold, 4 on the audit that actually runs weekly. The site never enumerates 11 anywhere.
5. The persona method is a real difference, and it is the reason to look at this tool rather than a cheaper one.

What it costs, verified

Read from gumshoe.ai/pricing on 7 August 2026.

Read the two right-hand columns of the first row again. They are the same row. The flagship product, the full audit of how AI models describe your brand, is the same size and the same cadence whether you pay $99 or $299.

The free trial needs no card, which is worth saying plainly: you can measure your own brand for nothing before deciding anything below matters.

The arithmetic nobody does

What the upgrade actually buys. Both paid plans track the same 100 prompts: 80 in the monthly Visibility Audit, 20 in the Snapshot. So:

Starter: $99 ÷ 100 prompts = $0.99 per prompt per month Pro: $299 ÷ 100 prompts = $2.99 per prompt per month

Pro costs three times more per prompt tracked, and tracks exactly the same prompts. What changes is that 20 of those 100 refresh daily instead of weekly.

Their own unit price, reverse engineered. The comparison table claims an entry price of “$0.20/conversation” against “Other tools: $100s to $1000s”. A conversation is one prompt put to one model. The Visibility Audit on Starter runs:

8 personas × 10 prompts = 80 prompts, × 6 models = 480 conversations $99 ÷ 480 = $0.206

That is their $0.20, exactly. Which tells you something useful: the claim counts only the monthly audit and ignores the weekly snapshot they also sell you. Counting everything, Starter delivers about 800 conversations a month and works out to $0.12, and Pro delivers about 2,880 and works out to $0.10. Their headline number understates their own product by roughly 40%, which is a rarer failure mode than the opposite and worth crediting.

Where the money goes between tiers. Going from weekly to daily on a 20-prompt, 4-model snapshot adds about 26 extra runs a month, or roughly 2,080 extra conversations, for $200. That is about $0.10 each, in line with everything else. The pricing is internally consistent. It is the shape of the upgrade that is unusual: you cannot buy more breadth at any published price.

The number on the box

Four different model counts appear on one page.

The seven named in the dashboard are Google Gemini 3 Flash, Anthropic Claude Opus, DeepSeek Reasoner, xAI Grok 4, OpenAI GPT-5.4, Perplexity AI Sonar and Google AI Overview. The site does not enumerate eleven anywhere we could find.

We are not calling the 11 false. A platform can support eleven models and meter how many any one audit uses, and that is a normal way to build a product. But the comparison row is doing something specific: it scores Gumshoe at 11 and its competitors at “4-6”, on the page whose own table sells 6 and 4. A buyer comparing tools on that row is comparing a platform capability against rivals’ plan limits, and those are not the same unit.

This is the second time this pattern has come up in our catalogue. Writesonic advertises ten platforms and sells three below an unpriced Enterprise tier. The difference is that Writesonic at least attaches its ten to a tier you could theoretically buy.

Where Gumshoe is the right choice

The persona method is not marketing. Most tools in this category run a prompt in an anonymous session and record what comes back. Gumshoe runs each prompt as a constructed buyer persona, on the argument that an anonymous session is not how a real buyer meets the model. That is a genuine methodological position, it is testable, and it is the thing here that nobody else in our catalogue is selling.

Six engines at $99 is good, not bad. Set against the catalogue, its entry coverage is at the strong end for the price:

Three of the tools cheaper than Gumshoe start at 3 engines and make you climb for the rest. Gumshoe gives you its full published coverage on day one for $99. The flat 6 that we criticise above is also the reason nobody gets upsold on breadth. Both things are true and a buyer should hold both.

Agencies. The site is explicitly built for them, with agency positioning, a persona centre and named agency customers. If you resell GEO work, the content generation and technical audit quotas are aimed at you.

Where Gumshoe is the wrong choice

If you need more than 6 models, there is no plan for you. Not a more expensive one, not an unpriced Enterprise column. The published ceiling is 6.

If you need your full audit to run more often than monthly. The daily cadence applies only to the 20-prompt snapshot. The 80-prompt audit is monthly on both paid plans.

If you need more than 80 prompts. Same answer: no published tier sells it.

If you want to pay yearly and save. No annual discount appears on the page.

What we could not verify

• Which tiers include the Citation, Content and Sentiment audits. Those three rows mark their per-tier availability with icons that the page’s text does not expose, so we can read the row labels but not the marks. We are not going to guess at a feature list.
• Which 11 models. Nine distinct names appear across the site and seven inside the dashboard screenshot. We could not find an enumeration of eleven.
• The 557% citation growth in the Shipium testimonial. It is a customer statement with no baseline, no control and no method published. It may well be real. It is not evidence.
• “7,500 top brands”, “2M+ brands measured”, “170,000+ personas analysed”. Vendor marketing figures, unaudited, and we have no way to check any of them.
• Whether the free trial’s 4 models are the same 4 as the Starter snapshot’s.

What the market thinks it is worth

One number outside the site is worth putting beside all of this. In the United States on 7 August 2026, gumshoe ai draws 390 searches a month at a keyword difficulty of 9, and the cost per click is $47.05.

That is the most expensive click we have measured anywhere in this category, against $21.84 for peec ai, $22.78 for otterly ai and $18.89 for scrunch ai. Somebody is paying a great deal to reach 390 people a month.

It also puts Gumshoe on the wrong side of a pattern we published today: the tools Google’s AI actually recommends are mostly not the ones anyone searches for, and Gumshoe was cited in none of the eight runs behind that study.

Common Questions About Gumshoe

How much does Gumshoe cost?

$99 a month for Starter and $299 a month for Pro, read from gumshoe.ai/pricing on 7 August 2026. There is a free trial that runs one audit of 4 personas by 5 prompts across 4 models and asks for no card. No annual discount is published.

How many AI models does Gumshoe track?

Its pricing table sells 6 on the monthly Visibility Audit and 4 on the Snapshot Audit, on both paid plans. Elsewhere on the same page it advertises 11, and its comparison table scores that 11 against “Other tools: 4-6 models”. The site names 9 models across the site and 7 inside the product screenshot, and never lists 11.

What is the difference between Gumshoe Starter and Pro?

Not coverage. The Visibility Audit row is identical on both: monthly, 8 personas, 10 prompts per persona, 6 models. Pro moves the Snapshot Audit from weekly to daily, raises technical audits from 10 to 50 a month and content generation from 3 to 10. You track the same 100 prompts either way, at $0.99 each on Starter and $2.99 each on Pro.

Is Gumshoe worth it compared to cheaper tools?

Its entry coverage is genuinely strong for the price: 6 engines at $99, where Knowatoa, Dageno and Siftly all start at 3. The persona method is a real differentiator. The case against it is the ceiling, since no published plan sells more than 6 models or more than 80 prompts on the full audit.

What makes Gumshoe different from other AI visibility tools?

It runs each prompt as a constructed buyer persona rather than in an anonymous session, arguing that an anonymous session does not reflect how a real buyer meets the model. Whether that changes the answers enough to matter is an empirical question, and nobody has published a controlled comparison of these platforms, ourselves included.

Where can I compare Gumshoe with the rest of the market?

In our verified catalogue, where every price and engine count is read from the vendor’s own page on a stated date, including the ones that contradict themselves.