Core Concepts
Content Authority
Whether a specific page carries enough verifiable substance for a model to use it, as opposed to the standing of the site it sits on. The two come apart often: a well-known brand's product page can lose to an independent blog on the same question, because the blog compares and the product page sells. In our measurement of where to book flights, the domains cited in every run in Spain were two metasearch engines, Reddit, Instagram and TikTok, while the large transactional booking sites never reached the stable set.