Generative Engine Optimization (GEO)
The practice of improving how a brand appears in AI-generated answers. GEO focuses on visibility, prominence, context, and the sources used to support a brand's presence in tools like ChatGPT, Claude, Gemini, Perplexity & more.
GEO Glossary
- We Asked the Same Category Two Ways. The Buying Question Cited Eight Sources, the Definition Cited None
Same category, same market, same day. Asked which platform to buy, ChatGPT cited eight domains. Asked what the thing is, it cited zero.
- Conductor Review 2026: The Enterprise AEO Platform That Names No Prices and No Engines
Conductor sells enterprise AEO. Its pricing page has no prices, its entry tier has no AI credits, and no AI engine is named anywhere on it.
- We Asked Four Assistants for the Best GEO Agency. Two Named the Agency That Wrote the List They Cited.
One question, four AI surfaces, 20 domains cited and not one shared by three of them. Twice, the agency named first was the publisher of the cited ranking.
- Thirteen US Agencies Publish a Ranking of the Best GEO Agencies. All Thirteen Put Themselves First.
We counted the top 20 for GEO agency searches in four markets. In the US, thirteen of the rankings were written by an agency that named itself number one.