Generative Engine Optimization (GEO)
The practice of improving how a brand appears in AI-generated answers. GEO focuses on visibility, prominence, context, and the sources used to support a brand's presence in tools like ChatGPT, Claude, Gemini, Perplexity & more.
GEO Glossary
- Every LLM SEO Guide Gives the Same Eight Tips. We Measured Six of Them.
We asked two AI surfaces what LLM SEO is. They cited fourteen pages giving the same eight tips, none with a measurement. Five do not survive our register.
- We Asked the Same Category Two Ways. The Buying Question Cited Eight Sources, the Definition Cited None
Same category, same market, same day. Asked which platform to buy, ChatGPT cited eight domains. Asked what the thing is, it cited zero.
- Conductor Review 2026: The Enterprise AEO Platform That Names No Prices and No Engines
Conductor sells enterprise AEO. Its pricing page has no prices, its entry tier has no AI credits, and no AI engine is named anywhere on it.
- We Asked Four Assistants for the Best GEO Agency. Two Named the Agency That Wrote the List They Cited.
One question, four AI surfaces, 20 domains cited and not one shared by three of them. Twice, the agency named first was the publisher of the cited ranking.