Core Concepts
GEO vs SEO
While SEO optimizes for ranked lists of links based on keywords and backlinks, GEO optimizes for how information is selected, summarized, and cited by AI models. SEO targets search engine results pages; GEO targets AI-generated answers.
GEO Glossary
- Answer Engine Optimization: AEO vs GEO vs SEO
AEO is optimizing to be the answer, not a link. What separates it from GEO and SEO, what the controlled evidence supports, and what it does not.
- What Is GEO? Generative Engine Optimization vs SEO
GEO is how brands get cited by ChatGPT, Perplexity and AI Overviews. What the research proves, what it does not, and how to optimize a page.