Metrics
Mentions
The number of AI-generated answers where a brand appears. Tracking mentions over time reveals whether a brand's presence is growing or declining across AI platforms.
GEO Glossary
- We Asked an Assistant for Alternatives to Eight Vendors. One Answer Was About a Different Company Entirely.
Ask an AI assistant for alternatives to a vendor and the vendor itself usually is not there. In one answer, neither was the category.
- AI Answers Name One Set of Vendors and Read Another. In 27 Namings, 4 Had Their Own Page Cited.
Across 48 vendor observations in 7 software categories, answers named a vendor 27 times and cited that vendor's own page 4 times.
- We Asked the Same Five Buying Questions in Six Markets. Whether a Vendor Gets Cited Tracks the Category, and One Market Does Not Follow.
Pooled across six markets the vendor share climbs 4, 19, 22, 22, 38 per cent by category. Two same-language pairs each show the second market far lower.
- Six Brands, Two Questions: Your Site Gets Cited About Your Price, Not About Your Category
Six brands asked what they cost and what their category's best is, same surface, same day. Six of six cited their own site on price. One of six on category.