Metrics
Visibility
How often a brand appears across tracked prompts in AI-generated answers. Visibility is the foundational KPI in GEO: if your brand doesn't appear, nothing else matters.
GEO Glossary
- We Asked an Assistant for Alternatives to Eight Vendors. One Answer Was About a Different Company Entirely.
Ask an AI assistant for alternatives to a vendor and the vendor itself usually is not there. In one answer, neither was the category.
- The First AI Visibility Vendor to Block a Crawler Did Not Type the Rule
A sweep of 77 AI visibility vendors found one disallowing AI crawlers. The block is a managed robots.txt that stops training, not retrieval.
- AI Answers Name One Set of Vendors and Read Another. In 27 Namings, 4 Had Their Own Page Cited.
Across 48 vendor observations in 7 software categories, answers named a vendor 27 times and cited that vendor's own page 4 times.
- Reddit Is in Every Small-Business Answer We Measured. Change Only the Buyer and It Falls Away.
Reddit is cited in 8 of 8 small-business cells and 1 of 5 enterprise ones. In 4 of 4 paired cells, only the buyer changed.