Metrics
Sources
The domains and URLs that AI models cite when generating answers about a brand. Tracking sources helps understand which content influences how AI tools represent a brand.
GEO Glossary
- We Asked an Assistant for Alternatives to Eight Vendors. One Answer Was About a Different Company Entirely.
Ask an AI assistant for alternatives to a vendor and the vendor itself usually is not there. In one answer, neither was the category.
- AI Answers Name One Set of Vendors and Read Another. In 27 Namings, 4 Had Their Own Page Cited.
Across 48 vendor observations in 7 software categories, answers named a vendor 27 times and cited that vendor's own page 4 times.
- Reddit Is in Every Small-Business Answer We Measured. Change Only the Buyer and It Falls Away.
Reddit is cited in 8 of 8 small-business cells and 1 of 5 enterprise ones. In 4 of 4 paired cells, only the buyer changed.
- BrightEdge Alternatives in 2026: Thirteen Tools, Eleven Published Prices, an 86x Spread
BrightEdge publishes no price. Thirteen alternatives, eleven of which do, with the engines each price buys. We are in the table.