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How It Works

Entity Disambiguation

Helping an AI system tell your brand apart from everything else that shares its name. This is more common than it sounds and it distorts real decisions. Checking demand for the acronym AEO returns 27,100 monthly searches in the United States, most of which belong to American Eagle Outfitters and to a customs certification. Searching for the AI visibility tool Wellows returns 5,400, of which 4,771 are a compression sock brand called Wellow. If a model cannot separate you from your namesakes, neither can a keyword tool, and both errors cost money.

GEO Glossary

GEO Glossary