llms.txt
A structured text file placed on a website (similar to robots.txt) that provides LLMs with clear, machine-readable information about a brand, its products, and key facts. EchoWi recommends using llms.txt to improve how AI models understand and represent your brand.
GEO Glossary
- We Crossed Two Agent Conventions on the Same 77 Vendors. Doing One Does Not Predict Doing the Other.
77 AI visibility vendors asked for llms.txt and markdown on the same day. Markdown servers ship llms.txt at 62%, everyone else at 57%.
- The Crawler Takes Your Front Door and the Assistant Takes Your Articles. One Day in Seven, Neither Does.
A week of our own edge logs by agent and path. Assistants spend a median 77 percent of fetches on articles, crawlers 4 percent. One day erases the split.
- We Asked 77 AI Visibility Vendors for Markdown. 12 Sent It, 63 Sent HTML and a 200.
Every active vendor in our catalogue asked for markdown two ways. The category ships llms.txt at four times the rate, and no incumbent serves it.
- Most Domains That Win AI Citations Do Not Ship an llms.txt. Most Vendors Selling the Idea Do.
We asked 69 AI visibility vendors and 122 domains we have seen cited for their llms.txt on one day. The vendors ship it far more often than the cited sites.