How It Works
Prompt Engineering (for GEO)
Choosing which questions to measure a brand against, in the words a customer would actually type. It is a different job from the prompt engineering used to get better output from a model: here the prompts are the measuring instrument, so they have to be frozen before a test and left alone. The rule that decides whether a prompt set is worth anything is that the question must not contain your brand name. A query that already names you measures your reputation, not your discovery, and it is the comfortable one to run because it comes back full.