How It Works
Knowledge Graph
A structured map of entities and the relationships between them, which search and AI systems use to work out that a name refers to a specific company rather than to a word. It is why a well-connected brand gets described consistently and an ambiguous one gets confused with its namesakes. You cannot edit a knowledge graph directly. What you can do is make the underlying facts consistent everywhere they appear, since the graph is assembled from public sources rather than declared by you.
GEO Glossary
- Get Your Brand Recommended by ChatGPT & Claude
Step-by-step guide to making AI chatbots recommend your brand. Five strategies drawn from the research that survives scrutiny, and the limits of what it shows.