How It Works
Retrieval-Augmented Generation (RAG)
An AI architecture where the model retrieves relevant documents before generating a response, rather than relying solely on training data. Tools like Perplexity use RAG to provide more current and source-backed answers.
GEO Glossary
- Get Your Brand Recommended by ChatGPT & Claude
Step-by-step guide to making AI chatbots recommend your brand. Five strategies drawn from the research that survives scrutiny, and the limits of what it shows.
- What Is GEO? Generative Engine Optimization vs SEO
GEO is how brands get cited by ChatGPT, Perplexity and AI Overviews. What the research proves, what it does not, and how to optimize a page.